When that business is content marketing, then the need for accurate and error-free written communication is essential. In fact, error-free text is not enough, it’s also about written work that communicates in the right way, meaning the right style and tone for the relevant audience.

Smile Bright Media, based in Miami Beach, Florida, is a business that puts tremendous value on the clarity and professionalism of its message. After all, Smile Bright is a content marketing business that helps build clients’ campaigns, as well as focussing on PR and branding.

Making mistakes with content, or failing to select the right tone and style in that content, would be a potentially expensive mistake for Smile Bright Media. After all, clarity and perfection in message is the business of this particular company.

How has Linguix helped Smile Bright Media?

First of all, it’s important to understand that not everyone can write perfect English every moment of the day. And that is true whatever the language background of the individual, or indeed the frequency that he or she actually writes content. No one is immune to mistakes.

Having a writing assistant, not to mention one that is driven by a powerful AI tool, just makes sense. Anyone can take their eye of the ball, and mistakes in communication are perfectly possible. But those mistakes can be costly to your reputation, even if it is simply a slip in an email, a blog post or a social media post, let alone in the actual content you create for clients.

The Chrome extension available for Linguix first enabled Smile Bright Media employees to produce error-free and stylistically suitable content in any web-based writing activity, from social and business media, to blog post content for Smile Bright’s own site.

The look-up option available, allowing the reader to click on any word and get definitions and synonyms also allowed Smile Bright Media staff to consistently develop their linguistic outlook. After all, we cannot hope to be able to select the right word at the right time every time.

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The Premium Plan

Being a content marketing company, however, Smile Bright Media immediately saw the benefit in going with the Linguix Premium option, which among other things, provides:

·  Unlimited grammar checking capacity

·  2700 checks for punctuation, grammar, context, and sentence structure

·  2700 checks for punctuation, grammar, context, and sentence structure

·  Content templates

·  The capacity fix more than 9million common typos

And perhaps the biggest benefit – greater than all of these individually excellent improvements – was the ability to now set goals in the writing.

Setting goals in Linguix

When setting out to write your own content (or in Smile Bright Media’s case, the content for important paying clients), then it is imperative that you set goals in that content. Indeed, this is what Linguix enables you to do, and then tests against these objectives. The goals that can be set in Linguix include:

Readability score: This is numerical score, measured from 0 to 100, and is based on formulas known globally as the Flesch reading ease test, a universally accepted scale. With this you can quickly ascertain the complexity of your text, allowing you to tailor it for your audience as required.

Writing goals on Linguix: Always considering who your audience is, with Linguix you can select the knowledge base of your audience (elementary, etc.), the required register (informal, neutral and formal) and even personalize the purpose of the text (for business, for friends and family etc.). The text that you produce is analyzed with these targets in mind, and recommendations are made accordingly.

Linguix emotions: Ascertaining the tone that is required, for example to be entertaining, serious, friendly, funny or whatever that may be, is essential. Again, with Linguix, these goals can be selected, and the content is assessed by these metrics.

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“With these kinds of metrics now established, we could now focus on not only writing error-free text, but content that matches precisely the brief given to us by our clients. This was revolutionary in our approach to our business.”

– Serge Moiseev, Smile Bright Media Inc. co-founder

For Smile Bright Media, having Linguix not only enabled the company’s employees to consistently produce the level of professional content expected from a content marketing business, but enabled them to set content goals that were objectively assessed by a tool. Every step of the way too.

Quote:

“Having Linguix has taken the quality and suitability of my staff’s writing to another level. For our business, that was invaluable.”

• Serge Moiseev, Smile Bright Media Inc. co-founder

The post How Linguix Helps Smile Bright Media Communicate More Effectively appeared first on Linguix Blog.

Obviously, nowadays there are more ways than ever to communicate from a distance, from instant messages to video calls. The number of different options can sometimes be a little overwhelming.

But just because we have lots of remote communication options, that doesn’t immediately make us good remote communicators. Here are important rules to follow and tools to use to be ensure you become proficient at communicating from a distance.

Communicate accordingly to the medium

Video calls, voice calls, instant messaging, email, social media postings: there are so many means of communicating remotely that is it difficult to adapt the way you communicate each time, but that is exactly what you need to do.

Think about it. A video call gives us the opportunity to see the other person, but often we have to contend with slight delays in what we do and say. Voice calls, however, tend to be a little quicker in exchange, but then we do not have the benefit of being able to see each other. Body language – something that can be such an essential part of communicating – is suddenly redundant.

A simple question can prove how easy it is to miscommunicate through the incorrect use of a medium, and here it is: How many times have you offended, or been offended, by an instant message? And now compare that to the number of times you have been offended by an email. Emails very rarely put our noses out of joint the way an instant message can, simply because it is so brief.

You could make a similar comparison between a telephone call, where you can obviously only hear the other person, and a video call, where you obviously have a little bit more to play with in terms of being able to see the person and judge their body language.

The fact is, instant messages usually cause the most problems because of the extremely short, and often reactive, nature of the messages. Emojis can help hugely with the tone of the message, and this is an example of communicating well according to the medium. Would you stuff an email full of emojis? Probably not.

The key here is to adapt the way you communicate for each method of communication. That is what the best remote communicators do.

Write well

Writing is a skill, but often the key is to keep it simple. If you have difficulties producing written work that reflects what you want to say, consider using an online writing tool such as Linguix, which not only fixes structural and spelling mistakes but can help you with the tone and formality of your writing. Linguix even offers templates to help with all manner of different communication tasks, such as writing blog posts.

If you want to communicate well remotely, let the right tools guide you.

Respond swiftly and clearly

Another issue with their being so many means of communication these days is that it is hard to stay on top of all the ways that people can (and do) contact you. That means you may need to keep a tab on WhatsApp, Slack, Skype, Email and Facebook, for example, and that can be tricky.

As well as ensuring that you manage your incoming messages properly, you must also ensure that you have an effective means of replying in a timely manner. Because communication is so instant, people can be a little impatient when it comes to expecting a reply, so don’t let your tardiness in sending a response, damage important business relationships. Use an app manager to collate all of your incomings, and then have an efficient process for prioritizing and then responding. Using set templates can be helpful, so you don’t need to rewrite similar messages from scratch each and every time.

And keep your messages simple. Overcomplicating things very rarely does any good. Reply in a timely fashion, be simple and clear in your response, use the correct tools to help you (such as Linguix) and see how you can quickly become an efficient and productive remote communicator.

The post Guide: Communicating at a Distance appeared first on Linguix Blog.