The reality is that the vast majority of the workforce is not on the hunt for a new role. This ‘passive’ section of employees – comprising 70% of the total employment population as defined by recent statistics – is essentially inactive from a recruitment perspective, and therefore can only be solicited through the skill of candidate sourcing. Yet this is a skill that it seems is ever reliant on the power of language.

However, despite all the potential of written communication if done wrong it can seriously hurt and result in decreased response rates and, as a result, less filled positions.

With that in mind, the language involved in a carefully crafted message is critical to any success.

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