How-to

Grammar is not everyone’s cup of tea, and it’s also quite polarizing. While some may get apoplectic with rage to see a misplaced comma, others will just shrug their shoulders and not see what all the fuss is about. There are others still who are nervous about grammar: they fear that their grammar is inadequate, […]

It’s not necessary to speak English like a native speaker: these days 80% of conversations in English take place between non-natives (think a business meeting in Beijing between Chinese and German companies, for example). That said, it may be your desire to speak English at this level. Why not shoot for the stars? Although not […]

Let’s face it—saying no politely isn’t always easy. On the job or in our personal lives, we are frequently faced with those difficult, awkward moments when we want to say no, yet we know that if it is not said graciously, we may suffer unwelcome consequences. How do you refuse your boss when he wants […]

Most people don’t relish a salary negotiation. There are, of course, those few who get a thrill out of it, and love nothing more than a game of brinkmanship akin to a high-stakes game of poker that can see their career on the line, but the reality is most of us find no fun in […]

Candidate sourcing is crucial for todays business. According to statistics, around 70% of the global workforce is made up of passive talent who aren’t actively seeking for a job. This means that candidate sourcing is becoming more and more crucial for businesses. And one of the most effective sourcing instrument is text.  The reality is […]

Product descriptions impact sales – an obvious idea, as these are pieces of text that describe a product’s features and benefits. Product descriptions provide potential buyers with information which persuade them to buy the product. Therefore, such copy should be sales-oriented and able to convert. However, writing product descriptions that sell is not easy. Today […]

Nowadays, the English language can serve as a tool for new career opportunities and fuel changes in your personal life. However, it is so hard to learn English in the Summer!  We’ve collected seven websites and apps that will help you in learning English even if you do not have lots of time or would […]

One of the most common writing advice you can find on the web is “never use passive voice.” There are so many professionals and even software tools that identify the passive voice as a mistake that it is hard to resist this crowd wisdom. However, in reality, the passive voice is not a mistake at […]

A cover letter or an application letter is an integral part of a job search process. Usually, employers require applicants to send their cover letters along with the resume or CV. The primary purpose of such texts is to filter the most relevant potential hires. If your cover letter is good, the hiring manager is […]

Essay writing is a common task for students. It may be part of a language learning test or a requirement for a college application. Thus, it is crucial to master essay writing skills, which may not seem that easy. Happily, some basic principles and tips will allow you to create killer essays. Before we go […]