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The importance of a good customer service approach has never waned. In fact, it just might be more important than ever. Here are just a few incredibly persuasive reasons why: Acquiring new customers can cost up to anywhere between five and 25 times as much as retaining existing ones. And a poor customer service approach […]

In some aspects of your day-to-day business functions, you require your staff to write. This writing could take many forms: sales emails, marketing content, press releases, blog articles, website copy and so much more besides. Now, think about some of the potential problems that may arise as a result of staff members generating these various […]

Are you in the business of SEO? Most companies rely on it in some capacity. You may have some talented individuals working for you, or you may be one of those talented individuals yourself, but the question to ask yourself is whether or not you are employing the right tools to help with your pursuit […]

Are your activities related to social media content? If the answer is ‘yes’, then it’s a good idea to browse through the incredible tools that are available to assist in social media marketing practices. But of course, that list is pretty eye-watering. That’s why we have compiled our very own collection of the very best […]

Team efficiency is a vital component of organizational success. And as more and more teams find themselves working remotely across multiple locations, employing effective team working tools has become more important than ever. Here are just some of the very best tools currently out there on the market that can help boost team working activities […]

Inefficiency costs the average company anywhere between 20% and 30% of its annual revenue. You don’t need to sit down and do the math to understand that this kind of oversight is unsustainable.  There are many kinds of inefficiency, ranging from operational to structural. However, a sensible place to start is by taking a look […]

Would you like your writing to be more persuasive? Are you trying to sell your brand? Or perhaps you are putting forward an argumentative essay paper for college? Perhaps it’s your resume that you need to be more convincing? There are any number of reasons why you may need your writing to be more appealing. […]

Mistakes in your written work simply don’t look good. Whether you are writing a college paper, marketing material for your work or simply a private social media post, your written content will always reflect on you. But what does it say? Does it say ‘this is a person who is in control of their communication?’, […]

You have a business that has an online presence, perhaps with a website. Furthermore, you communicate with prospective clients and customers through emails. In addition, you have written marketing literature in the form of online adverts or even physical leaflets. One question you should absolutely be asking yourself is ‘how good is the spelling and […]

Search Engine Optimization (SEO) parameters are constantly evolving. Whereas it used to be all about specific words that related to the search, now it is all about user intent. That is, what is the user really looking for when they enter something into a search engine task bar? That’s important because it alters your approach, […]