Content creation best practices
Nearly every job involves a little bit of writing. For example, a plumber will have to write out a quote or send a text message to confirm an appointment, for example. There’s probably a website with written text involved somewhere too. Of course, there are many types of jobs where there is quite a lot […]
4 min readOne of the challenges of language is getting an understanding of what is correct. But then, what is correct is not always what people actually say. A classic example in English is when differentiating between the words ‘good’ and ‘well’. The fact is, the vast majority of native English speakers have evolved their communication in […]
3 min readMetaphors, when used correctly, are a powerful literary tool, as Shakespeare knew only too well. The above quote, taken from the Bard’s play As You Like It, expertly describes life as if it were a play, with all of us acting our parts. It’s a vivid description, and metaphor was something that Shakespeare knew how […]
4 min readThese are strange and difficult times. The reality for many of us is now working from home when, perhaps, that is not our usual approach to work. That means a steep learning curve for employees and employers alike. But as more and more people have begun working remotely over the years, the market has sought […]
3 min readRead this article and you will be happy! Now, of course, this is an impossible thing to guarantee, and so, is a hollow promise, but in marketing terms, it is what is called a Call to Action (CTA). CTAs are everywhere, particularly online, because nearly everyone wants you to buy something, like something, share something, […]
4 min readIf you have never written a college essay before, it’s perfectly normal to feel a little nervous the first time. Where do you even start? You could be 18, you could be 80: it makes no difference. Putting pen to paper (or fingers to keyboard) for the first time in this manner can be rather […]
4 min readWriting is a skill that many people find difficult. Whether it’s writing a college essay, a work email or something else entirely, getting those words onto the page can seem like a daunting task. Here are some practical tips to help you write whatever it is you require. Read The inspiration to write nearly always […]
5 min readWriting is a craft, and as a craftsman (or woman), you need tools. What are the essential tools that you need for writing? And what are the best versions of those tools currently available to you? These are pressing questions, and as such there will always be a large degree of opinion used in recommending […]
3 min readDo you ever have problems spelling English words? Join the club. Nearly every single native English speaker, even academics, would say the same thing: English spelling is tough! That’s because it makes no sense, particularly in relation to the pronunciation. There are spelling rules in English, but they are frequently broken. And irregular versions can […]
3 min readCommunication is great, but sometimes it gets just a little predictable. That’s because, despite the thousands upon thousands of words we could use to express ourselves, we keep on insisting on using the same ones. You may feel a little restricted with the words you can use because of the requirement for simple, plain and […]
4 min read